Showing 1 - 10 of 92
Lazada rides trade-up trend in Thai market
Business, Suchit Leesa-nguansuk, Published on 26/02/2026
» Lazada Thailand is shifting its strategy to "confidence commerce", prioritising trust and reliability over price or delivery speed.
Epson eyes growing corporate market
Business, Suchit Leesa-nguansuk, Published on 17/02/2026
» Epson (Thailand) Co Ltd is placing greater emphasis on the corporate customer segment, where demand for document management solutions continues to grow, as part of its strategy to achieve at least 5% growth in the company's 2026 fiscal year.
Ageless Innovation taps elderly market
Business, Suchit Leesa-nguansuk, Published on 30/12/2025
» Ageless Innovation, a US-based robotic therapy pet company, has entered the Thai market to capitalise on the ageing demographics.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.
Seminar: Mindset rejig key to transforming growth
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Leveraging technology, longevity tourism, and a new mindset seeking challenges are key for Thailand to reinvent its economic growth, according to the KBTG Techtopia 2025 seminar.
Recruiters tout opportunities AI offers
Business, Suchit Leesa-nguansuk, Published on 25/08/2025
» Leading job recruitment firms view artificial intelligence (AI) as an opportunity rather than a threat to jobs.