Showing 1 - 10 of 66
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.
Flight-tracking platform sees traffic soar
Business, Suchit Leesa-nguansuk, Published on 13/09/2025
» The popular global flight-tracking platform Flightradar24 experienced a sudden surge among Thai viewers earlier this month, fuelled by interest from people eager to track the flight movements of former premier Thaksin Shinawatra during his private jet flight to Dubai on Sept 4 and eventual return to Thailand on Sept 8.
Acer, Butterbear team up for laptop
Business, Suchit Leesa-nguansuk, Published on 10/07/2025
» Acer Computer has teamed up with Butterbear, a famous Thai mascot, to launch a limited edition laptop appealing to a younger local audience.
Survey highlights shifting work trends
Business, Suchit Leesa-nguansuk, Published on 21/04/2025
» The struggle to attract and retain talent will continue to escalate this year, with companies eager to remain competitive.
Public favoured voice calls after quake
Business, Suchit Leesa-nguansuk, Published on 02/04/2025
» True Corporation reported a significant surge in voice and data usage on its network during the massive earthquake last week, offering insights on emergency communication usage.
TikTok, National Innovation Agency to promote innovation content
Business, Suchit Leesa-nguansuk, Published on 11/02/2025
» TikTok has joined hands with the National Innovation Agency (NIA) to build a greater number of "innovation communicators" to deliver science and innovation content to a mass audience.
Sea optimistic on prospects for soft power
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Thailand can harness soft power to lift its economy, particularly through brands and content exports, according to Maneerut Anulomsombut, chief executive of Sea (Thailand).