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Search Result for “audience mindset”

Showing 1 - 10 of 136

BUSINESS

Brutal e-commerce war forces NocNoc to close

Suchit Leesa-nguansuk, Published on 09/01/2026

» The closure of NocNoc, the last remaining major Thai-owned e‑marketplace, underscores the tough nature of the e‑commerce industry, which demands scale and rapid growth.

BUSINESS

Line Man Wongnai postpones SET listing

Business, Suchit Leesa-nguansuk, Published on 11/12/2025

» Line Man Wongnai is to postpone its plan to list shares on the Stock Exchange of Thailand (SET) this year due to unfavourable market conditions.

BUSINESS

TikTok targets app marketers in bid to accelerate growth

Business, Suchit Leesa-nguansuk, Published on 03/11/2025

» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.

BUSINESS

Savvy execs riff on CEO branding strategies

Business, Suchit Leesa-nguansuk, Published on 20/10/2025

» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.

BUSINESS

Live streaming sales change the game

Suchit Leesa-nguansuk, Published on 16/10/2025

» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China. 

BUSINESS

Influencers set to creatively coexist with AI

Business, Suchit Leesa-nguansuk, Published on 07/10/2025

» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.

BUSINESS

Seminar: Mindset rejig key to transforming growth

Business, Suchit Leesa-nguansuk, Published on 07/10/2025

» Leveraging technology, longevity tourism, and a new mindset seeking challenges are key for Thailand to reinvent its economic growth, according to the KBTG Techtopia 2025 seminar.

BUSINESS

Mad Unicorn out to win Thai brands a global presence

Business, Suchit Leesa-nguansuk, Published on 25/09/2025

» Komsan Lee, founder of Flash Group, Thailand's first unicorn company, has set his sights on bringing Thai brands to the global stage through his new business Mad Unicorn.

BUSINESS

Flight-tracking platform sees traffic soar

Business, Suchit Leesa-nguansuk, Published on 13/09/2025

» The popular global flight-tracking platform Flightradar24 experienced a sudden surge among Thai viewers earlier this month, fuelled by interest from people eager to track the flight movements of former premier Thaksin Shinawatra during his private jet flight to Dubai on Sept 4 and eventual return to Thailand on Sept 8.

BUSINESS

Seminar: AI poised at a defining moment

Business, Suchit Leesa-nguansuk, Published on 03/09/2025

» Artificial intelligence (AI) stands at several defining crossroads, including the shift to agentic AI, and people will be the ones deciding on the path of this transformative technology, according to AI seminar KBTG Techtopia 2025.