Showing 1 - 10 of 80
Call for digital rejig to unlock full benefits of AI
Business, Suchit Leesa-nguansuk, Published on 30/12/2025
» Thailand needs to address structural bottlenecks to improve its digital competitiveness, create innovation and fully leverage the benefits of artificial intelligence (AI).
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Green logistics hub unveiled
Business, Suchit Leesa-nguansuk, Published on 15/10/2025
» DHL Supply Chain Thailand has invested 1.39 billion baht (€35 million) to set up the Bangna Sustainable Logistics Center, the first DHL supply chain facility worldwide to be fully powered by renewable energy from on-site solar systems.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.
Association revises digital spending forecast to 5% growth
Suchit Leesa-nguansuk, Published on 14/08/2025
» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.
Flash touts tech as key to sustainability
Business, Suchit Leesa-nguansuk, Published on 13/08/2025
» Resilience, technology-driven operations and hands-on leadership will be key to Flash Group ensuring sustainability during its post-unicorn era, according to the group's executives.
Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
Unesco urges Asean unity to build AI capabilities
Business, Suchit Leesa-nguansuk, Published on 12/07/2025
» Computing capacity, data interoperability and policy harmonisation are critical pillars of Asean regional collaboration when building artificial intelligence (AI) capabilities, according to Unesco.
Green tech startups touted on world stage
Business, Suchit Leesa-nguansuk, Published on 09/06/2025
» Thailand is promoting green tech and climate tech startups on the international stage to capitalise on the accelerating sustainability movement.