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BUSINESS

Chat commerce takes off on Line

Business, Suchit Leesa-nguansuk, Published on 11/03/2026

» Line Thailand is seeing rapid uptake of "chat commerce" among small and medium-sized enterprises (SMEs) as businesses seek to diversify sales channels and reduce reliance on e-marketplaces as they raise commission fees.

BUSINESS

Leaders make dive into political scrum

Business, Suchit Leesa-nguansuk, Published on 19/12/2025

» A wave of tech pioneers have jumped into politics as political parties look to leverage their technology policies to woo voters in the upcoming election.

BUSINESS

Initiative offers Line 'Safety Check'

Business, Suchit Leesa-nguansuk, Published on 18/12/2025

» The Digital Economy and Society (DES) Ministry has joined hands with four government agencies and Line (Thailand) on disaster notification efforts, offering a "Safety Check" feature on the application.

BUSINESS

Line pivots to new role in digital economy

Business, Suchit Leesa-nguansuk, Published on 01/12/2025

» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.

BUSINESS

Shopee and Meta partner on tool suite

Business, Suchit Leesa-nguansuk, Published on 24/10/2025

» Leading e-commerce platform Shopee has teamed up with Meta on a new suite of tools that make it easier for people to discover products on Facebook and purchase them directly through Shopee.

BUSINESS

Savvy execs riff on CEO branding strategies

Business, Suchit Leesa-nguansuk, Published on 20/10/2025

» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.

BUSINESS

Influencers set to creatively coexist with AI

Business, Suchit Leesa-nguansuk, Published on 07/10/2025

» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.

BUSINESS

YouTube Shopping, Shopee tie-up thriving

Business, Suchit Leesa-nguansuk, Published on 21/08/2025

» Thailand's e-commerce sector continues to grow due to intensifying market competition, fuelled by rising video commerce and competition in providing faster delivery times.

BUSINESS

AI now a key feature of everyday life in Thailand

Business, Suchit Leesa-nguansuk, Published on 19/08/2025

» Some 91% of Thai internet users now use artificial intelligence (AI) in their daily lives, up from 77% in 2024, reflecting how AI has become an "invisible" part of everyday life.

BUSINESS

Canon touts local factory

Business, Suchit Leesa-nguansuk, Published on 18/08/2025

» Canon has promoted its Prachin Buri factory as a global manufacturing base for multi-function devices, affirming it will not relocate from Thailand despite the US tariff of 19% for Thai goods.