Showing 1 - 5 of 5
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Survey reveals younger generations' preferences
Business, Suchit Leesa-nguansuk, Published on 18/06/2024
» Meaningful work, flexible work-life balance and career opportunities are key to recruiting and retaining Generation Z and millennial cohorts in Thailand, according to a survey by consulting firm Deloitte.
YGG aims to power up
Business, Suchit Leesa-nguansuk, Published on 17/02/2024
» Production studio Yggdrazil Group (YGG), known for its popular Home Sweet Home action-horror game, aims to become a SET100 company in the near future and an internationally recognised digital content creator and distributor.
Rising living costs take toll on spending
Business, Suchit Leesa-nguansuk, Published on 26/01/2023
» Cautious spending, flexible payment and authentic automation are among the key consumer trends to look out for in Thailand this year, according to London-based market research firm Euromonitor International.