Showing 1 - 10 of 25
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Line Man Wongnai banks on co-pay lift
Business, Suchit Leesa-nguansuk, Published on 05/11/2025
» Online food delivery platform Line Man Wongnai has high hopes for the "Khon La Khrueng Plus" co-payment scheme to attract millions of new users, increasing its sales by 20-30%.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Digital ad spending in Thailand to rise 10%
Suchit Leesa-nguansuk, Published on 27/03/2025
» Thai online ad spending this year is forecast to grow 10% to 35 billion baht, based on a gradual rebound of the local economy and intense competition in the digital sector, according to the Digital Advertising Association (Thailand) or DAAT.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Ross Digital keen on robotics expansion
Business, Suchit Leesa-nguansuk, Published on 23/12/2022
» Ross Digital, a Singapore-based robotics and automation startup for the food and beverage (F&B) industry, plans to set up a robotic service arm assembly line in Thailand to serve the country's growing market and ensure an effective supply chain.
Food deliveries set to decline next year
Business, Suchit Leesa-nguansuk, Published on 20/12/2022
» The value of Thailand's food delivery market is expected to decline by between 0.8% and 6.5% next year as people return to a normal lifestyle and eat out more, says Kasikorn Research Center (K-Research).
Digital ad spending slows amid economic headwinds
Business, Suchit Leesa-nguansuk, Published on 02/09/2022
» Economic strife is expected to lower this year's digital advertising spending growth rate to 7%, or around 26 billion baht, down from an 18% rise last year, according to the Digital Advertising Association Thailand (DAAT).
AIS aims to woo new users with Serenade upgrade
Business, Suchit Leesa-nguansuk, Published on 02/07/2022
» Advanced Info Service (AIS), the country's biggest mobile operator by subscriber base, is gearing up to increase privileges for high-spending customers under its "AIS Serenade" loyalty programme to serve customers with digital lifestyles and capture new users.
Digital spending to grow 9%
Business, Suchit Leesa-nguansuk, Published on 28/03/2022
» Digital advertising spending is expected to continue to grow in 2022, though by a smaller margin than the 18% surge recorded last year amid concerns about the weak economy, according to the Thailand Digital Advertising Spend Report.