Showing 1 - 10 of 13
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Digital ad spending in Thailand to rise 10%
Suchit Leesa-nguansuk, Published on 27/03/2025
» Thai online ad spending this year is forecast to grow 10% to 35 billion baht, based on a gradual rebound of the local economy and intense competition in the digital sector, according to the Digital Advertising Association (Thailand) or DAAT.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Digital ad spending slows amid economic headwinds
Business, Suchit Leesa-nguansuk, Published on 02/09/2022
» Economic strife is expected to lower this year's digital advertising spending growth rate to 7%, or around 26 billion baht, down from an 18% rise last year, according to the Digital Advertising Association Thailand (DAAT).
Digital spending to grow 9%
Business, Suchit Leesa-nguansuk, Published on 28/03/2022
» Digital advertising spending is expected to continue to grow in 2022, though by a smaller margin than the 18% surge recorded last year amid concerns about the weak economy, according to the Thailand Digital Advertising Spend Report.
Media spending set to grow 12.8% this year
Business, Suchit Leesa-nguansuk, Published on 24/02/2022
» Media spending is expected to rebound to growth of 12.8% in 2022 as people are getting back to normal life after two years of the pandemic, says Media Intelligence Group (MI), a media planning and creative agency.
Digital media spending predicted to increase 11% in 2021
Business, Suchit Leesa-nguansuk, Published on 24/09/2021
» Despite the economic slowdown, digital media spending is expected to surge 11% this year to 23.3 billion baht, with e-commerce platforms at the forefront of the outlay, according to GroupM, a media investment firm.
Media spending rally under threat
Business, Suchit Leesa-nguansuk, Published on 23/04/2021
» The fresh wave of the pandemic is threatening the recovery of Thailand's media spending this year, possibly reducing projected double-digit growth to flat growth in the worst-case scenario and a 4% increase in the best case, says Media Intelligence (MI), a media planning and creative agency.
Glimmers of recovery in ad spending
Business, Suchit Leesa-nguansuk, Published on 18/03/2021
» The trough for media ad spending in Thailand may have passed in February as the auto, telecom and dietary supplement segments, as well as summer activities, are giving a boost to outlays, says Media Intelligence (MI), a media planning and creative agency.
Digital ad spending to see flat growth in 2020
Business, Suchit Leesa-nguansuk, Published on 05/09/2020
» The country's digital advertising spending is projected to see flat growth this year because of the coronavirus pandemic, for the first time in eight years, says a report jointly commissioned by the Digital Advertising Association of Thailand (DAAT) and marketing consultancy Kantar Insights Thailand.