Showing 1 - 10 of 30
Association revises digital spending forecast to 5% growth
Suchit Leesa-nguansuk, Published on 14/08/2025
» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.
Grab eyes higher revenue from specific groups
Business, Suchit Leesa-nguansuk, Published on 19/03/2025
» Grab Thailand wants to expand its revenue growth among Gen Alpha and Baby Boomers, according to the super-app.
Meta rolls out new AI-driven ad tools
Business, Suchit Leesa-nguansuk, Published on 07/02/2025
» Meta is introducing new ad tools driven by artificial intelligence (AI) to serve strong demand.
VGI targets advertising growth on expanding skytrain lines
Business, Suchit Leesa-nguansuk, Published on 18/01/2024
» VGI Plc, an out-of-home (OOH) media firm, plans to grow in line with the expansion of new mass transit lines, using its audience profile to offer more financial and retail services.
Meta, agencies target online scammers
Business, Suchit Leesa-nguansuk, Published on 26/10/2023
» Meta, Facebook's parent, is working with local authorities to tackle online scams in Thailand, particularly fraud and deception. Meanwhile, the Digital Economy and Society (DES) Ministry says Meta needs greater transparency to take down online scam adverts.
Ad spending in 2023 to grow by only 2.5%
Business, Suchit Leesa-nguansuk, Published on 30/08/2023
» Media spending in 2023 is expected to grow by only 2.5%, lower than the previous forecast of 5% growth, as advertisers tighten their budgets amid lower consumer purchasing power, according to leading creative agency Media Intelligence.
Meta banking on AI to optimise returns
Business, Suchit Leesa-nguansuk, Published on 23/08/2023
» Meta Thailand is capitalising on artificial intelligence (AI) to optimise return on investment for advertisers and businesses amid tough economic conditions, while also focusing on Reels, its short video clip service which competes with TikTok.
Exploring efforts to cage the bird
Business, Suchit Leesa-nguansuk, Published on 12/07/2023
» The recent move by Twitter to temporarily cap how many posts users can read on the social media site is likely to affect heavy Thai users, but they will eventually adapt to the new rule, says a marketing communication executive.
Meta lays out plan to support Thai election
Business, Suchit Leesa-nguansuk, Published on 05/04/2023
» Meta is recommending five approaches to support Thailand's upcoming general election, in a bid to combat misinformation and information-influence operations (IO), as well as interference from other countries.