Showing 1 - 9 of 9
Line Man Wongnai unveils marketing push
Business, Suchit Leesa-nguansuk, Published on 04/10/2024
» Online food delivery platform Line Man Wongnai is spending 300 million baht on its largest marketing campaign in three years in a push to expand its user base, aiming to become the market leader in terms of revenue.
Srettha's departure to dent ad spending
Business, Suchit Leesa-nguansuk, Published on 15/08/2024
» Thailand's media spending is expected to contract this year, following the Constitutional Court's removal of Prime Minister Srettha Thavisin from office on Wednesday.
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
Media spending on course for 4% gain this year
Business, Suchit Leesa-nguansuk, Published on 24/01/2024
» Media spending is expected to grow by 4% this year, similar to 2023, propelled by online, TV and out-of-home media as political stability and government economic stimulus drive demand.
Ad spending in 2023 to grow by only 2.5%
Business, Suchit Leesa-nguansuk, Published on 30/08/2023
» Media spending in 2023 is expected to grow by only 2.5%, lower than the previous forecast of 5% growth, as advertisers tighten their budgets amid lower consumer purchasing power, according to leading creative agency Media Intelligence.
Media spending rally under threat
Business, Suchit Leesa-nguansuk, Published on 23/04/2021
» The fresh wave of the pandemic is threatening the recovery of Thailand's media spending this year, possibly reducing projected double-digit growth to flat growth in the worst-case scenario and a 4% increase in the best case, says Media Intelligence (MI), a media planning and creative agency.
Digital ad spree to continue
Business, Suchit Leesa-nguansuk, Published on 30/08/2019
» Thailand's digital advertising spending is expected to surpass 20 billion baht this year, up 19% from a year earlier, according to research firm Kantar Thailand.
Kaidee heads upcountry to boost revenue by 70%
Business, Suchit Leesa-nguansuk, Published on 07/03/2019
» Thailand's largest online marketplace, Kaidee.com, aims to increase revenue by 70% in 2019.
Digital media ad growth on steady course
Business, Suchit Leesa-nguansuk, Published on 30/03/2018
» Thailand's digital media spending is expected to reach 14.3 billion baht in 2018, leaping 16% from 2017, thanks to intense competition in digital services.