Showing 1 - 6 of 6
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
Marketing set to be transformed by rapid digital disruption
Business, Suchit Leesa-nguansuk, Published on 07/07/2023
» Rapid changes from digital disruption coupled with altered consumer behaviour has resulted in shifts in consumer expectations as the Marketing 6.0 era unfolds, which includes multiverse marketing.
Ransomware 3.0 strikes on the rise
Business, Suchit Leesa-nguansuk, Published on 24/02/2023
» Thailand recorded the second-highest number of targeted ransomware attacks in Southeast Asia and hackers are expected to increase their extortion and inflict greater damage on financial and reputational victims with Ransomware 3.0, says Russia-based cybersecurity firm Kaspersky.
Samsung clings to smartphone edge
Business, Suchit Leesa-nguansuk, Published on 26/02/2019
» South Korea's Samsung is struggling to hold onto market dominance in Thailand's 112-billion-baht smartphone market, facing stiff competition from Chinese competitors Huawei and Oppo, especially for high-end, 5G-capable and foldable phones.
Samsung handsets target three groups
Business, Suchit Leesa-nguansuk, Published on 27/12/2018
» In a bid to retain market share amid fierce competition from Chinese smartphone players, Thai Samsung Electronics Co is targeting the three high-potential segments of modern luxury, millennials and Generation Z.
Samsung's new Galaxy Note 9 skews more youthful
Business, Suchit Leesa-nguansuk, Published on 18/08/2018
» Thai Samsung Electronics Co, the local distributor for the mobile phone king, is focusing on youthful buyers with the launch of the latest flagship Galaxy Note 9 after the world's second-largest phone maker, Apple, was overtaken by China's Huawei.