Showing 1 - 10 of 12
E-commerce sector enters the next phase
Business, Suchit Leesa-nguansuk, Published on 20/03/2023
» Thailand's e-commerce landscape is entering the next stage where major e-marketplace players are introducing innovative features to woo customers instead of focusing on price wars, while social commerce is strengthening in a bid to capture buyers.
Lazada ups presence with features, services
Business, Suchit Leesa-nguansuk, Published on 02/03/2023
» Thailand's e-marketplace landscape remains highly competitive, despite the planned closure tomorrow of JD Central -- the sector's third-largest player.
Lazada committed to 'mega' campaigns
Business, Suchit Leesa-nguansuk, Published on 04/11/2022
» E-commerce platform Lazada is committed to investing in its "mega shopping campaigns" to stimulate purchases amid economic headwinds, while pursuing offline entertainment activities to engage with high-spending groups, particularly Gen Z.
Online retail giants ramp up promotional campaigns
Business, Suchit Leesa-nguansuk, Published on 07/09/2022
» The battle between e-marketplaces Lazada and Shopee is heating up as they both launch new marketing campaigns to attract spending from online shoppers and capitalise on the growing sector.
E-commerce expected to record double-digit growth
Business, Suchit Leesa-nguansuk, Published on 31/08/2021
» Despite the sluggish economy that could lead to cautious spending in the second half, Thailand's e-commerce industry is still expected to see double-digit growth this year, driven by the new normal shopping trend, says e-commerce platform Lazada.
Lazada, Shopee duke it out
Business, Suchit Leesa-nguansuk, Published on 25/03/2021
» E-commerce giants Lazada and Shopee are locked in a fierce battle to stimulate online shopping demand and attract new buyers embarking on the platforms amid an economic stalemate while the season of festive sales is just around the corner.
LazMall looks to build on gains
Business, Suchit Leesa-nguansuk, Published on 22/08/2020
» Lazada Thailand is seeking to increase revenue from LazMall, a premium-brand-focused feature of the e-marketplace, as brands rush to online platforms in the wake of the coronavirus pandemic.
Lazada lines up niche campaigns
Business, Suchit Leesa-nguansuk, Published on 05/03/2020
» Lazada Thailand, the e-commerce arm of Alibaba in Asean, is gearing up for more targeted marketing campaigns to shoppers this year as the coronavirus outbreak is leading to rising online transactions and more vendors.
Mega sales counted on to break lull in spending
Business, Suchit Leesa-nguansuk, Published on 09/09/2019
» Brands are gravitating towards e-commerce platforms to boost sales amid the economic slowdown and capitalising on e-marketplaces as they rev up grand sale events to attract customers.
Local e-commerce players ramp up price war
Business, Suchit Leesa-nguansuk, Published on 11/07/2019
» Thailand's e-commerce price wars are intensifying as online retailers sacrifice margins by cutting product prices and offering discounts while reducing subsidies on shipping to ease losses.