Showing 1 - 10 of 25
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Science, AI key to digital hub drive
Business, Suchit Leesa-nguansuk, Published on 17/07/2025
» Thailand should invest more in science education and research, while broadening its adoption of artificial intelligence (AI) to gain an advantage in its quest to become a digital hub in Southeast Asia, according to tech experts and the World Bank.
Data centre service market to expand 8%
Business, Suchit Leesa-nguansuk, Published on 23/04/2025
» Thailand's data centre services market is projected to grow by 8% this year to 12.7 billion baht, driven by rising demand for greater processing power to support companies' adoption of artificial intelligence (AI) and enlarged data storage.
Taiwanese startup touts Thai relocation
Suchit Leesa-nguansuk, Published on 22/08/2024
» Thailand can gain a geopolitical advantage from Taiwan by manufacturing electric vehicle (EV) batteries and auto components, including integrated circuit packaging and testing.
Srettha's departure to dent ad spending
Business, Suchit Leesa-nguansuk, Published on 15/08/2024
» Thailand's media spending is expected to contract this year, following the Constitutional Court's removal of Prime Minister Srettha Thavisin from office on Wednesday.
Ingram Micro bullish on Thailand's potential
Business, Suchit Leesa-nguansuk, Published on 11/07/2024
» Ingram Micro, a US-based technology distributor, is joining with Taiwanese tech firm Asus and chip maker Nvidia to capitalise on artificial intelligence (AI) investment in the enterprise sector and AI-based data centres, as outlays in these fields is estimated to exceed 10 billion baht per year in Thailand.
Top digital marketing trends
Business, Suchit Leesa-nguansuk, Published on 21/02/2024
» Social media search optimisation, privacy marketing and responsible artificial intelligence (AI) are among the top trends in digital marketing, according to media agency Mindshare Thailand.
PC makers go green with recyclable content
Business, Suchit Leesa-nguansuk, Published on 19/10/2023
» Personal computer (PC) makers are embracing sustainability as part of their growth strategies by using recyclable materials and packaging.
Wunderman lists key consumer trends
Business, Suchit Leesa-nguansuk, Published on 10/02/2023
» The metaverse, climate, inclusivity, commerce and health consciousness are the five major consumer trends to watch this year, says Wunderman Thompson Thailand, a marketing communications agency.
Grab focuses on long-term journey
Business, Suchit Leesa-nguansuk, Published on 10/12/2022
» Amid economic uncertainty and a spending slowdown, super-app Grab projects the industry is moving towards new business practices where price wars become less intense, focusing instead on building customer loyalty and broadening customer segments.