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BUSINESS

Salesforce sees rising shift towards agentic enterprises

Business, Suchit Leesa-nguansuk, Published on 16/04/2026

» Businesses are accelerating their transformation to "agentic enterprises" to drive stronger outcomes, enhance competitiveness and productivity, and deliver better customer experiences amid a volatile economic environment, according to artificial intelligence (AI)-based customer relationship management firm Salesforce.

BUSINESS

Garena targets Thailand for gaming investment

Business, Suchit Leesa-nguansuk, Published on 15/04/2026

» Amid economic uncertainty, game developer Garena is doubling down on Thailand by expanding its investment in e-sports, creator systems and content to bolster its Gen Z engagement and reinforce Garena Free Fire dominance in the mobile game action segment.

BUSINESS

Minister lays out higher education innovation vision

Business, Suchit Leesa-nguansuk, Published on 11/04/2026

» Higher Education, Science, Research and Innovation Minister Yodchanan Wongsawat has set out an ambitious vision for Thailand to "win the tech war" by achieving technological sovereignty as part of his eight strategic pillars to address national challenges through research and innovation, particularly in artificial intelligence (AI) and semiconductors.

BUSINESS

Grab rolls out AI companion services to boost earnings

Business, Suchit Leesa-nguansuk, Published on 09/04/2026

» Grab is accelerating its shift beyond transaction-based services to become an "intelligent everyday guide", evolving from a super-app into a more integrated, AI-driven companion.

BUSINESS

Synnex predicts 10% growth as prices rise

Business, Suchit Leesa-nguansuk, Published on 07/04/2026

» Despite intensifying economic pressures and a cooling consumer market, SET-listed IT distributor Synnex (Thailand) is holding firm to its 10% growth target this year, aiming to reach 53 billion baht in annual revenue in a strategic pivot towards high-value technology, artificial intelligence (AI) infrastructure, and renewable energy solutions.

BUSINESS

Line Man preps for the worst

Business, Suchit Leesa-nguansuk, Published on 01/04/2026

» Line Man Wongnai is preparing for a worst-case energy crisis by considering delivery surcharges on consumers if fuel prices rise by another 9-10 baht.

BUSINESS

AI race spurs digital self-reliance push

Business, Suchit Leesa-nguansuk, Published on 23/03/2026

» The issue of sovereign artificial intelligence (AI) is emerging as a strategic priority for governments and enterprises worldwide, as countries seek greater control over critical digital infrastructure, data and computing capabilities.

BUSINESS

Chat commerce takes off on Line

Business, Suchit Leesa-nguansuk, Published on 11/03/2026

» Line Thailand is seeing rapid uptake of "chat commerce" among small and medium-sized enterprises (SMEs) as businesses seek to diversify sales channels and reduce reliance on e-marketplaces as they raise commission fees.

BUSINESS

Volatile hardware prices upend IT planning

Business, Suchit Leesa-nguansuk, Published on 06/03/2026

» Purchasing IT equipment, particularly servers, has become significantly more difficult due to market volatility, said a veteran IT executive who requested anonymity.

BUSINESS

Cloud security gaps exposed as AI threats intensify

Business, Suchit Leesa-nguansuk, Published on 25/02/2026

» Roughly 70% of organisations have experienced cloud application security challenges stemming from misconfigurations and limited centralised management, according to a cloud security posture assessment jointly conducted by cybersecurity firm Palo Alto Networks and the National Cyber Security Agency (NCSA).