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Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
Evaluating the impact of ChatGPT
Business, Suchit Leesa-nguansuk, Published on 30/01/2023
» ChatGPT chatbot has taken the world by storm since its launch in November. The artificial intelligence (AI)-powered tool can answer questions in beautifully written sentences, assist programmers in writing code, compose songs and poems, as well as write articles.
Advertising held back by poor economy, MAAT says
Business, Suchit Leesa-nguansuk, Published on 03/10/2019
» Global economic challenges and low domestic consumption are threatening the growth of ad spending in 2020, says the Media Agency Association of Thailand (MAAT).