Showing 1 - 10 of 15
Ageless Innovation taps elderly market
Business, Suchit Leesa-nguansuk, Published on 30/12/2025
» Ageless Innovation, a US-based robotic therapy pet company, has entered the Thai market to capitalise on the ageing demographics.
Keys to connecting with Gen Z consumers revealed
Business, Suchit Leesa-nguansuk, Published on 17/04/2025
» Gen Z's spending worldwide is estimated to tally US$9 trillion by 2034, higher than any other generational group.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Media spending on course for 4% gain this year
Business, Suchit Leesa-nguansuk, Published on 24/01/2024
» Media spending is expected to grow by 4% this year, similar to 2023, propelled by online, TV and out-of-home media as political stability and government economic stimulus drive demand.
VGI targets advertising growth on expanding skytrain lines
Business, Suchit Leesa-nguansuk, Published on 18/01/2024
» VGI Plc, an out-of-home (OOH) media firm, plans to grow in line with the expansion of new mass transit lines, using its audience profile to offer more financial and retail services.
Lazada sees hefty customer surge
Business, Suchit Leesa-nguansuk, Published on 30/10/2021
» Driven by the pandemic, e-commerce pioneer Lazada saw the number of shoppers surge 1.5 times from 2020 to 2021 and sales orders double while retaining the leading position in the segment with more than 30 million active users per month.
Acer expands lifestyle range
Business, Suchit Leesa-nguansuk, Published on 03/03/2021
» Acer Thailand, the local operating unit of the Taiwanese computer vendor, is embarking on energy drinks for the first time among tech players and is gearing up to supply a series of connected devices to capitalise on digital lifestyles and go beyond the computer market.
Lazada makes moves to invigorate sales
Business, Suchit Leesa-nguansuk, Published on 17/02/2021
» E-commerce giant Lazada has vowed to amplify its investment in key marketing campaigns and roll out a series of new solutions, including a cross-store platform promotion tool this year to spur customer spending amid the pandemic.
TikTok chases monetisation possibilities
Business, Suchit Leesa-nguansuk, Published on 03/10/2020
» Short-form video-sharing app TikTok has taken the world by storm with a variety of content, from dancing girls and pet tricks to comedy and celebrities. But the Chinese app remains focused, keen to monetise the platform through collaboration with brands.
Deliveries from China delayed
Business, Suchit Leesa-nguansuk, Published on 11/02/2020
» Local e-commerce and logistics operators have confirmed that the coronavirus outbreak has hampered parcel deliveries from China, while working to ensure access and rein in the prices of disease-prevention accessories such as face masks and hand sanitiser.