Showing 1 - 10 of 32
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
State earns weak marks for messaging during tension
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Social media platforms in Thailand recorded 2.6 million messages in July about Thailand-Cambodia border tensions, with Facebook, YouTube and X, formerly called Twitter, the top three channels.
Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
Lower growth in Thai ad spending predicted
Suchit Leesa-nguansuk, Published on 07/05/2025
» The digital media agency Media Intelligence Group (MI) has revised down its growth forecast for advertising and marketing spending in Thailand this year to 2.2%, representing 87.6 billion baht in total spending, from an earlier projection of 4.5% growth, citing unfavourable economic conditions.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Pundits evaluate affiliate marketing tie-up
Business, Suchit Leesa-nguansuk, Published on 26/09/2024
» The affiliate programme tie-up between YouTube Shopping and Shopee is likely to ignite a video commerce war and intensify competition among rival digital platforms to attract content creators.
Srettha's departure to dent ad spending
Business, Suchit Leesa-nguansuk, Published on 15/08/2024
» Thailand's media spending is expected to contract this year, following the Constitutional Court's removal of Prime Minister Srettha Thavisin from office on Wednesday.
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
Media spending on course for 4% gain this year
Business, Suchit Leesa-nguansuk, Published on 24/01/2024
» Media spending is expected to grow by 4% this year, similar to 2023, propelled by online, TV and out-of-home media as political stability and government economic stimulus drive demand.
Ad spending in 2023 to grow by only 2.5%
Business, Suchit Leesa-nguansuk, Published on 30/08/2023
» Media spending in 2023 is expected to grow by only 2.5%, lower than the previous forecast of 5% growth, as advertisers tighten their budgets amid lower consumer purchasing power, according to leading creative agency Media Intelligence.