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Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Thai companies urged to invest in data
Business, Suchit Leesa-nguansuk, Published on 25/08/2021
» Thai businesses need to build data culture and literacy, invest in data science and embrace multi-cloud adoption to drive their data monetisation ability and competitiveness, says technology giant Dell Technologies.