Showing 1 - 10 of 62
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Association revises digital spending forecast to 5% growth
Suchit Leesa-nguansuk, Published on 14/08/2025
» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.
Lower growth in Thai ad spending predicted
Suchit Leesa-nguansuk, Published on 07/05/2025
» The digital media agency Media Intelligence Group (MI) has revised down its growth forecast for advertising and marketing spending in Thailand this year to 2.2%, representing 87.6 billion baht in total spending, from an earlier projection of 4.5% growth, citing unfavourable economic conditions.
Accenture says Thai businesses utilising benefits of agentic AI
Business, Suchit Leesa-nguansuk, Published on 02/05/2025
» Amid rising economic pressure, Thai businesses are turning to agentic artificial intelligence (AI) to enhance efficiency, agility and competitiveness.
Keys to connecting with Gen Z consumers revealed
Business, Suchit Leesa-nguansuk, Published on 17/04/2025
» Gen Z's spending worldwide is estimated to tally US$9 trillion by 2034, higher than any other generational group.
Digital ad spending in Thailand to rise 10%
Suchit Leesa-nguansuk, Published on 27/03/2025
» Thai online ad spending this year is forecast to grow 10% to 35 billion baht, based on a gradual rebound of the local economy and intense competition in the digital sector, according to the Digital Advertising Association (Thailand) or DAAT.
Priceza highlights latest e-commerce trends
Business, Suchit Leesa-nguansuk, Published on 22/01/2025
» The e-commerce sector this year is expected to experience fiercer competition, the rise of affiliate commerce and faster delivery service, according to Priceza's five e-commerce trends for 2025.
Criteo taps Thai digital advertising growth
Business, Suchit Leesa-nguansuk, Published on 15/11/2024
» Criteo, a French global commerce media company, is expanding deeper into Thailand to capitalise on the growth of digital advertising and e-commerce.