Showing 1 - 10 of 44
Survey identifies rapid shifts in market
Business, Suchit Leesa-nguansuk, Published on 16/12/2025
» Thailand's labour market is rapidly shifting, with 90% of employers now seeking candidates with artificial intelligence (AI) skills and 93% requiring strong English communication, according to a survey by Mahidol University International College (MUIC).
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Association revises digital spending forecast to 5% growth
Suchit Leesa-nguansuk, Published on 14/08/2025
» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.
Younger Thais grapple with cost of living
Business, Suchit Leesa-nguansuk, Published on 05/06/2025
» Gen Y and Gen Z in Thailand are concerned about the cost of living, and they use generative artificial intelligence (GenAI) more than the global average, according to the Deloitte Global 2025 Gen Z and Millennial survey.
Online worlds offer gateway to youth
Business, Suchit Leesa-nguansuk, Published on 12/05/2025
» Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the attention economy.
TikTok in government tie-up to boost SME sales
Business, Suchit Leesa-nguansuk, Published on 13/06/2024
» The e-commerce platform TikTok Shop on Wednesday signed a memorandum of understanding (MoU) with the Department of Business Development to drive contributions from small and medium-sized enterprises (SMEs) to 40% of GDP by 2027, rising from 35%.
E-commerce players urge reform of sector
Business, Suchit Leesa-nguansuk, Published on 13/02/2024
» Tech pioneers are urging policymakers to address the country's digital deficit, which is expected to reach 200 billion baht per year.
DCT calls for National Board of Digital Transformation
Business, Suchit Leesa-nguansuk, Published on 09/05/2023
» The new government should establish a "National Board of Digital Transformation" to gear the country towards the Thailand 5.0 era, according to recommendations provided by the Digital Council of Thailand (DCT).
Public expects mobile usage to increase
Business, Suchit Leesa-nguansuk, Published on 08/09/2022
» The Thai public expects to substantially increase its mobile usage over the coming years, more so than other Asian markets surveyed by Norwegian telecom giant Telenor.
Trust the key to success in digital realm
Business, Suchit Leesa-nguansuk, Published on 13/07/2022
» Trust and personalised services are the prevailing trends among Thai customers in the fast-changing digital world, according to a study by Salesforce, a global customer relationship management service provider.