Showing 1 - 10 of 25
E-commerce growth eases as brands rethink operating models
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.
Brother launches printer trade-ins to tackle e-waste
Business, Suchit Leesa-nguansuk, Published on 24/09/2025
» Printing solutions provider Brother Commercial (Thailand) has launched a trade-in campaign, encouraging customers to exchange their old printers for the company's latest devices while addressing the growing issue of e-waste.
EfraStructure lauds success of startups in Thailand
Business, Suchit Leesa-nguansuk, Published on 02/05/2025
» The EfraStructure fund says 51 local tech startups it supported generated a transaction value of 795 billion baht last year from 77 million transactions.
Thailand fights for e-commerce crown
Business, Suchit Leesa-nguansuk, Published on 08/04/2025
» Despite challenges from a trade war and an unfavourable global economy, embracing artificial intelligence (AI) and optimising logistics costs with multimodal transport can help Thailand become a hub of cross-border e-commerce, according to online entrepreneurs.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Priceza highlights latest e-commerce trends
Business, Suchit Leesa-nguansuk, Published on 22/01/2025
» The e-commerce sector this year is expected to experience fiercer competition, the rise of affiliate commerce and faster delivery service, according to Priceza's five e-commerce trends for 2025.
Srettha's departure to dent ad spending
Business, Suchit Leesa-nguansuk, Published on 15/08/2024
» Thailand's media spending is expected to contract this year, following the Constitutional Court's removal of Prime Minister Srettha Thavisin from office on Wednesday.