Showing 1 - 10 of 93
Report declares Thai digital economy still robust
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Despite macroeconomic headwinds, weak domestic consumption and rising household debt, Thailand’s digital economy remains resilient.
Google launches AI initiative in Thailand
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Google Cloud has launched the PanyaThAI flagship transformation programme to fast‑track Thailand's adoption of agentic artificial intelligence (AI) to drive the AI economy.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
Lazada highlights rise of 'She Economy'
Business, Suchit Leesa-nguansuk, Published on 03/03/2025
» Lazada Thailand sees the rise of a "She Economy" from increasing spending among female shoppers and more women entrepreneurs shaping the next wave of e-commerce.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Online consumer behaviour evolving
Business, Suchit Leesa-nguansuk, Published on 24/12/2024
» Online beauty and fashion products and online grocery shopping are recording growth, while awareness of artificial intelligence (AI) and AI adoption among consumers have been increasing, according to insights presented by Lazada.
E-commerce sector set to heat up next year
Business, Suchit Leesa-nguansuk, Published on 27/11/2024
» Intensifying competition between dominant e-marketplaces Shopee, Lazada and new market entrant Temu, a continuation of commission fee hikes, and the video commerce war are expected to be among Thailand's e-commerce trends in 2025.
US platforms ramp up the competition
Business, Suchit Leesa-nguansuk, Published on 25/09/2024
» US social media platforms are expanding their presence in Thailand's e-commerce sector to compete with the dominant players from China.
Lazada uses AI to woo female Gen Z shoppers
Business, Suchit Leesa-nguansuk, Published on 23/09/2024
» Lazada Thailand says it will continue its investment in personalisation based on artificial intelligence (AI), while also renovating its Live selling feature.
Temu's presence could intensify price war
Business, Suchit Leesa-nguansuk, Published on 04/09/2024
» While it's too early to gauge Chinese e-commerce giant Temu's long-term impact on the e-commerce market in Thailand and the region, sellers may need to prepare for another price war, says market analytics firm Cube Asia.