Showing 1 - 10 of 25
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Garmin targets double-digit growth
Business, Suchit Leesa-nguansuk, Published on 08/05/2024
» Garmin, the leading GPS smartwatch manufacturer, has allocated a hefty marketing budget to shift the target market from athletes to wellness enthusiasts, aiming to achieve double-digit growth in Thailand.
Ascend Money targets Nasdaq listing
Business, Suchit Leesa-nguansuk, Published on 22/03/2024
» Ascend Money, a financial technology firm backed by Charoen Pokphand (CP) Group, aims to list on the Nasdaq stock exchange within two years, Suphachai Chearavanont, the company's founder and chairman, told the Bangkok Post.
TikTok challenges e-marketplaces
Business, Suchit Leesa-nguansuk, Published on 04/11/2023
» With nearly 50 million TikTok users in Thailand, ByteDance's short-form video platform is fast becoming an important tool to unlock opportunities for content creators and merchants, posing a strong challenge to existing e-marketplace platforms.
Phone market on course for contraction
Business, Suchit Leesa-nguansuk, Published on 27/10/2023
» The Thai smartphone market is expected to contract by double digits this year because of an unfavourable economy and declining consumer purchasing power in the second and third quarters, say an expo organiser and mobile phone vendors.
New iPhones to help spur smartphone sales in fourth quarter
Business, Suchit Leesa-nguansuk, Published on 14/09/2023
» The launch of Apple Inc's range of iPhone 15 models will help stimulate the growth of smartphone sales in Thailand in the fourth quarter, according to analysts and a mobile phone distributor.
Exploring efforts to cage the bird
Business, Suchit Leesa-nguansuk, Published on 12/07/2023
» The recent move by Twitter to temporarily cap how many posts users can read on the social media site is likely to affect heavy Thai users, but they will eventually adapt to the new rule, says a marketing communication executive.
Line eyes new tools and features to push up sales
Business, Suchit Leesa-nguansuk, Published on 10/11/2022
» Line Thailand is rolling out various tools and features for targeted advertising, aimed at increasing opportunities for merchants to enhance their sales revenue with better cost optimisation.
BEC World switches focus to offset fall in earnings from ads
Business, Suchit Leesa-nguansuk, Published on 07/10/2022
» SET-listed BEC World, the operator of Channel 3, wants to shift towards becoming a total entertainment provider by pursuing content licensing and digital business to increase revenue, offsetting declining earnings from TV ads.