Showing 1 - 10 of 35
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Security at core of Microsoft's AI shift
Business, Suchit Leesa-nguansuk, Published on 21/01/2025
» Microsoft is underscoring its "Secure Future Initiative" to prepare for an increasing scale of increasingly high-stakes cyber-attacks amid artifical intelligence (AI) transformation.
Ascend Money targets Nasdaq listing
Business, Suchit Leesa-nguansuk, Published on 22/03/2024
» Ascend Money, a financial technology firm backed by Charoen Pokphand (CP) Group, aims to list on the Nasdaq stock exchange within two years, Suphachai Chearavanont, the company's founder and chairman, told the Bangkok Post.
TikTok challenges e-marketplaces
Business, Suchit Leesa-nguansuk, Published on 04/11/2023
» With nearly 50 million TikTok users in Thailand, ByteDance's short-form video platform is fast becoming an important tool to unlock opportunities for content creators and merchants, posing a strong challenge to existing e-marketplace platforms.
Phone market on course for contraction
Business, Suchit Leesa-nguansuk, Published on 27/10/2023
» The Thai smartphone market is expected to contract by double digits this year because of an unfavourable economy and declining consumer purchasing power in the second and third quarters, say an expo organiser and mobile phone vendors.
New iPhones to help spur smartphone sales in fourth quarter
Business, Suchit Leesa-nguansuk, Published on 14/09/2023
» The launch of Apple Inc's range of iPhone 15 models will help stimulate the growth of smartphone sales in Thailand in the fourth quarter, according to analysts and a mobile phone distributor.
Parties, supporters bank on social media to woo voters
Business, Suchit Leesa-nguansuk, Published on 20/04/2023
» Political parties and their supporters are using social media platforms to convey messages, attempting to woo voters at the polls next month, resulting in a fierce content war among rival camps.
Line eyes new tools and features to push up sales
Business, Suchit Leesa-nguansuk, Published on 10/11/2022
» Line Thailand is rolling out various tools and features for targeted advertising, aimed at increasing opportunities for merchants to enhance their sales revenue with better cost optimisation.