Showing 1 - 10 of 112
Parties tout digital tech in poll campaigns
Business, Suchit Leesa-nguansuk, Published on 20/01/2026
» As many political parties' election campaigns highlight the use of digital technologies such as artificial intelligence (AI) to help revitalise Thailand, IT pundits suggest that such populist AI policies should be implemented carefully and that more needs to be done to ensure the country's sustainable digital future.
Report declares Thai digital economy still robust
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Despite macroeconomic headwinds, weak domestic consumption and rising household debt, Thailand’s digital economy remains resilient.
Google launches AI initiative in Thailand
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Google Cloud has launched the PanyaThAI flagship transformation programme to fast‑track Thailand's adoption of agentic artificial intelligence (AI) to drive the AI economy.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
Flight-tracking platform sees traffic soar
Business, Suchit Leesa-nguansuk, Published on 13/09/2025
» The popular global flight-tracking platform Flightradar24 experienced a sudden surge among Thai viewers earlier this month, fuelled by interest from people eager to track the flight movements of former premier Thaksin Shinawatra during his private jet flight to Dubai on Sept 4 and eventual return to Thailand on Sept 8.
AI reforms sought in bid to become regional hub
Business, Suchit Leesa-nguansuk, Published on 26/06/2025
» Thailand wants to accelerate improvements to its artificial intelligence (AI) regulations, create an AI software testing centre, strengthen its AI training and develop more deep-tech startups, all as part of a drive to become a regional AI hub.
Lazada highlights rise of 'She Economy'
Business, Suchit Leesa-nguansuk, Published on 03/03/2025
» Lazada Thailand sees the rise of a "She Economy" from increasing spending among female shoppers and more women entrepreneurs shaping the next wave of e-commerce.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Online consumer behaviour evolving
Business, Suchit Leesa-nguansuk, Published on 24/12/2024
» Online beauty and fashion products and online grocery shopping are recording growth, while awareness of artificial intelligence (AI) and AI adoption among consumers have been increasing, according to insights presented by Lazada.
E-commerce sector set to heat up next year
Business, Suchit Leesa-nguansuk, Published on 27/11/2024
» Intensifying competition between dominant e-marketplaces Shopee, Lazada and new market entrant Temu, a continuation of commission fee hikes, and the video commerce war are expected to be among Thailand's e-commerce trends in 2025.