Showing 1 - 10 of 39
Line Man Wongnai postpones SET listing
Business, Suchit Leesa-nguansuk, Published on 11/12/2025
» Line Man Wongnai is to postpone its plan to list shares on the Stock Exchange of Thailand (SET) this year due to unfavourable market conditions.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Acer, Butterbear team up for laptop
Business, Suchit Leesa-nguansuk, Published on 10/07/2025
» Acer Computer has teamed up with Butterbear, a famous Thai mascot, to launch a limited edition laptop appealing to a younger local audience.
Online worlds offer gateway to youth
Business, Suchit Leesa-nguansuk, Published on 12/05/2025
» Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the attention economy.
Lazada's youngest homegrown chief sets out growth vision to drive Thailand's digital economy
Business, Suchit Leesa-nguansuk, Published on 26/08/2024
» As the new chief executive of major e-marketplace operator Lazada Thailand, Varitha Kiatpinyochai, 32, is the company's youngest homegrown chief executive and the first woman to take the helm.
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
Trying to withstand the deluge
Business, Suchit Leesa-nguansuk, Published on 30/11/2023
» With cheap Chinese products flooding the Thai market through online sales, local e-commerce and retail operators are worried it could affect small enterprises.
Lazada keen to emphasise gamification
Business, Suchit Leesa-nguansuk, Published on 03/11/2023
» Lazada Thailand wants to focus on gamification to increase user stickiness on its platform, aiming to continue its growth momentum.