Showing 1 - 10 of 15
Lazada joins YouTube scheme
Business, Suchit Leesa-nguansuk, Published on 08/11/2025
» YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Bid to spur scam crackdown
Business, Suchit Leesa-nguansuk, Published on 22/10/2025
» The Digital Economy and Society (DES) Ministry will amend the second version of the emergency decree on the prevention and suppression of technology crime to allow Thai authorities to act against suspected sources of cross-border online scams by using white-hat hackers and proactive measures to address scam activities targeting Thailand.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Call for national e-marketplace
Business, Suchit Leesa-nguansuk, Published on 15/05/2025
» E-commerce leaders are proposing the government establish a national e-marketplace as an alternative for local small and medium-sized enterprises (SMEs) to promote their products and services.
Line outlines 'life platform' roadmap
Business, Suchit Leesa-nguansuk, Published on 05/03/2025
» Line Thailand has unveiled its new services and technology roadmap in a move to go beyond being a communication platform to become a "life platform".
Security at core of Microsoft's AI shift
Business, Suchit Leesa-nguansuk, Published on 21/01/2025
» Microsoft is underscoring its "Secure Future Initiative" to prepare for an increasing scale of increasingly high-stakes cyber-attacks amid artifical intelligence (AI) transformation.
Lazada's youngest homegrown chief sets out growth vision to drive Thailand's digital economy
Business, Suchit Leesa-nguansuk, Published on 26/08/2024
» As the new chief executive of major e-marketplace operator Lazada Thailand, Varitha Kiatpinyochai, 32, is the company's youngest homegrown chief executive and the first woman to take the helm.
YouTube sees spike in short video views
Business, Suchit Leesa-nguansuk, Published on 04/04/2024
» Average daily views for the video format YouTube Shorts grew by more than 130% year-on-year in Southeast Asia as of July 2023, says Niharika Kapoor, Asia-Pacific lead for Shorts scaled partnerships.
Meta touts ability to monetise content
Business, Suchit Leesa-nguansuk, Published on 10/11/2023
» Meta, the parent company of Facebook and Instagram, is building a content creator economy and unlocking creative commerce opportunities in Thailand.