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BUSINESS

Stricter rules for digital platforms

Business, Suchit Leesa-nguansuk, Published on 26/03/2026

» After months of anticipation, Thailand has introduced sweeping new trade competition guidelines to govern multi-sided platforms, aiming to reshape the e-commerce landscape.

BUSINESS

Chat commerce takes off on Line

Business, Suchit Leesa-nguansuk, Published on 11/03/2026

» Line Thailand is seeing rapid uptake of "chat commerce" among small and medium-sized enterprises (SMEs) as businesses seek to diversify sales channels and reduce reliance on e-marketplaces as they raise commission fees.

BUSINESS

Amazon Web Services eyes Thailand as future AI hub

Business, Suchit Leesa-nguansuk, Published on 10/03/2026

» Cloud service provider Amazon Web Services (AWS) Thailand has positioned its local cloud region as a future artificial intelligence (AI) hub, targeting enterprises' rising demand for highly complex, independent "frontier AI agents".

BUSINESS

Thailand's smartphone market likely to face contraction

Business, Suchit Leesa-nguansuk, Published on 10/03/2026

» Thailand's smartphone market is likely to contract amid economic uncertainty, the Middle East conflict and rising memory component costs, according to Thai Samsung Electronics Co.

BUSINESS

INET bets on sovereign cloud with B2.5bn expansion

Business, Suchit Leesa-nguansuk, Published on 05/03/2026

» Internet Thailand Plc (INET), a Thai-owned local cloud and digital platform provider, plans to invest 2.5 billion baht to build its fourth data centre in Thailand to tap enterprises' rising demand for data sovereignty.

BUSINESS

Prices of new Samsung Galaxy to rise by up to 20% in Thailand

Business, Suchit Leesa-nguansuk, Published on 27/02/2026

» Rising memory component costs have pushed up launch prices for Samsung's latest flagship lineup, with several models in the new Galaxy S26 series debuting up to 20% higher than their Galaxy S25 predecessors in Thailand.

BUSINESS

Loyalty a challenge among Gen Z employees

Business, Suchit Leesa-nguansuk, Published on 03/02/2026

» Over 50% of Thai Gen Z professionals are expected to leave their employer after only 1-2 years, according to global talent partner Robert Walters.

BUSINESS

Jaymart, Singer eye larger slice of B100bn smartphone market

Business, Suchit Leesa-nguansuk, Published on 30/01/2026

» Despite economic headwinds, Jaymart Mobile Co Ltd has continued to expand its branch network to increase coverage, while Singer Thailand is placing greater emphasis on smartphone loans, with both aiming to grow their share of Thailand's 100-billion-baht smartphone market.

BUSINESS

Thai telecom firms woo creators

Business, Suchit Leesa-nguansuk, Published on 27/12/2025

» Telecom operators are stepping up efforts to capture future customers with the launch of hubs at Siam Square.

BUSINESS

AI advances highlighted as crucial for industry in 2026

Business, Suchit Leesa-nguansuk, Published on 22/12/2025

» The rise of agentic artificial intelligence (AI), multi-agent systems, and the evolving demands for security and privacy are the keys to success for Thailand's AI startups, according to local industry pioneers.