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Lazada uses AI to woo female Gen Z shoppers
Business, Suchit Leesa-nguansuk, Published on 23/09/2024
» Lazada Thailand says it will continue its investment in personalisation based on artificial intelligence (AI), while also renovating its Live selling feature.
TikTok tries to capture larger base
Business, Suchit Leesa-nguansuk, Published on 03/12/2020
» Short-form video-sharing app TikTok is ratcheting up efforts to expand its customer base beyond youngsters in Thailand to boost engagement from brands and drive revenue.