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Marketers turn to AI
Business, Suchit Leesa-nguansuk, Published on 28/10/2024
» Technology, particularly artificial intelligence (AI), is revolutionising the ways brands engage with consumers, while marketing psychology is expected to play a more significant role in shaping buyer decisions, say digital agencies and marketing technology and data analysts.
Enterprise software firms from China target Thailand
Business, Suchit Leesa-nguansuk, Published on 16/09/2024
» Chinese enterprise software companies are entering the Thai market, viewing the country as potentially one of the fastest growing for digitalisation going forward.