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E-commerce sector set to heat up next year
Business, Suchit Leesa-nguansuk, Published on 27/11/2024
» Intensifying competition between dominant e-marketplaces Shopee, Lazada and new market entrant Temu, a continuation of commission fee hikes, and the video commerce war are expected to be among Thailand's e-commerce trends in 2025.
Pundits evaluate affiliate marketing tie-up
Business, Suchit Leesa-nguansuk, Published on 26/09/2024
» The affiliate programme tie-up between YouTube Shopping and Shopee is likely to ignite a video commerce war and intensify competition among rival digital platforms to attract content creators.