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Search Result for “consumer behaviour”

Showing 1 - 10 of 194

BUSINESS

Digital tech central to national upgrade

Business, Wichit Chantanusornsiri, Published on 11/02/2026

» The government has pledged to leverage digital technology to upgrade agricultural supply chains.

BUSINESS

TikTok affirms B270bn outlay in Thailand

Business, Wichit Chantanusornsiri, Published on 06/02/2026

» TikTok has confirmed its long-term investment plan in Thailand worth 270 billion baht, according to caretaker finance minister Ekniti Nitithanprapas.

BUSINESS

Whither populism?

Business, Wichit Chantanusornsiri, Published on 16/01/2026

» Compared with the previous election, when some parties promised to distribute hundreds of billions of baht in cash and others pledged infrastructure projects worth trillions, the level of populism in campaign pledges during this election appears to have declined, which academics see as a positive development.

BUSINESS

State training scheme fails to attract entrepreneurs

Business, Wichit Chantanusornsiri, Published on 25/12/2025

» The government's upskilling and reskilling programme for small entrepreneurs under the "Khon La Khrueng Plus" (half-half plus) scheme has attracted only 98,930 small merchants, or 24% of the targeted 400,000 participants.

BUSINESS

SCB expects panel to cut policy rate to 1%

Business, Wichit Chantanusornsiri, Published on 22/12/2025

» Siam Commercial Bank (SCB) expects the Monetary Policy Committee (MPC) to cut the policy rate to 1% by the first half of next year to support inflation and mitigate debt deflation risks.

BUSINESS

New stimulus efforts target higher growth

Business, Wichit Chantanusornsiri, Published on 08/12/2025

» The government is preparing to promote year-end economic stimulus measures to encourage spending, aiming to lift fourth-quarter GDP growth above 1%.

BUSINESS

New rice scheme eyes premium tag

Business, Wichit Chantanusornsiri, Published on 20/11/2025

» The government has unveiled a "New Rice Economy" initiative aimed at elevating Thai rice to the premium segment in the global market.

BUSINESS

Fiscal Policy Office touts psychology behind co-pay scheme

Business, Wichit Chantanusornsiri, Published on 04/11/2025

» The "Khon La Khrueng Plus" co-payment scheme is considered one of the world's most effective consumption stimulus programmes, founded on the principles of behavioural economics, according to an analysis by the Fiscal Policy Office (FPO).

BUSINESS

Co-payment data analytics system proves useful

Business, Wichit Chantanusornsiri, Published on 31/10/2025

» The Finance Ministry, which operates the "Khon La Khrueng Plus" co-payment scheme, has employed a data analytics system to analyse suspicious transactions and identify activities that do not comply with the programme's conditions.

BUSINESS

Second phase of co-payment scheme likely

Wichit Chantanusornsiri, Published on 29/10/2025

» The government is studying the feasibility of launching a second phase of the “Khon La Khrueng Plus” co-payment scheme, following an overwhelmingly positive public response on day one of its rollout, says Finance Minister Ekniti Nitithanprapas said.