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The end of ‘going viral’
BitesizeBKK, Published on 04/02/2026
» For more than a decade, the internet trained us to expect explosion. One video, one post, one take, and your life could change, or at least feel like it did for as long as you can milk the content; a chance to break through the noise and surface as a ‘someone’ in front of millions. Even people who swore social media was ‘just for fun’ carried a faint hope that the right joke, timing or moment of accidental charisma could be enough to suspend the rules of scale. This idea shaped how people created, spoke and saw themselves. Going viral haunted the background, promising escape, and no alternative way of being online felt equally as ‘real’.