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The end of ‘going viral’
BitesizeBKK, Published on 04/02/2026
» For more than a decade, the internet trained us to expect explosion. One video, one post, one take, and your life could change, or at least feel like it did for as long as you can milk the content; a chance to break through the noise and surface as a ‘someone’ in front of millions. Even people who swore social media was ‘just for fun’ carried a faint hope that the right joke, timing or moment of accidental charisma could be enough to suspend the rules of scale. This idea shaped how people created, spoke and saw themselves. Going viral haunted the background, promising escape, and no alternative way of being online felt equally as ‘real’.
When health becomes the new status symbol
BitesizeBKK, Published on 02/10/2025
» Nowadays, there’s an expensive price tag and a high social currency associated with wellness and longevity. The latter already sparked a viral online debate in Thailand mere weeks ago, with thought leaders and influencers sharing their interpretation of longevity, and whether it’s turned into a measure of wealth, therefore creating pressure for the aspiring class and demanding you keep up appearances by investing in ice baths, wearing tech devices and measuring your sleep quality. Whilst advocating for wellness is all well and good, there are more ways to live a balanced life than constantly quantifying and tracking your wearables.