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The Bangkok Motor Show, after the fuel shock
BitesizeBKK, Published on 01/04/2026
» The Bangkok International Motor Show still knows how to stage desire. This year’s edition, running from March 25 to April 5 at IMPACT Challenger, has all the familiar pleasures intact: polished bodywork under hard lights, crowds drifting from stand to stand, and the quiet thrill of being close to machines designed to look smoother, sharper and more complete than everyday life usually allows. The excitement is still there. What feels different now is the meaning attached to it. The car no longer arrives as a simple symbol of freedom or prestige. It enters a more unsettled conversation, one shaped by energy anxiety, changing consumer habits and a growing curiosity about what driving is supposed to look like next.