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What’s the point of luxury gyms?
BitesizeBKK, Published on 25/02/2026
» Luxury gyms are expanding across Bangkok at a pace that feels less like a passing trend and more like a structural shift in how urban space is being used. From private Pilates studios tucked into Thonglor side streets to padel courts embedded within mixed-use developments, these spaces are multiplying in neighbourhoods that already signal affluence, and they do so with a distinct confidence. Their membership fees are high, their interiors deliberately restrained, and their access often limited. What they offer extends well beyond fitness.
When health becomes the new status symbol
BitesizeBKK, Published on 02/10/2025
» Nowadays, there’s an expensive price tag and a high social currency associated with wellness and longevity. The latter already sparked a viral online debate in Thailand mere weeks ago, with thought leaders and influencers sharing their interpretation of longevity, and whether it’s turned into a measure of wealth, therefore creating pressure for the aspiring class and demanding you keep up appearances by investing in ice baths, wearing tech devices and measuring your sleep quality. Whilst advocating for wellness is all well and good, there are more ways to live a balanced life than constantly quantifying and tracking your wearables.