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BUSINESS

Exporting steamy soft power

Business, Kuakul Mornkum, Published on 10/11/2025

» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.

BUSINESS

Government urged to listen to creative sector

Business, Kuakul Mornkum, Published on 22/10/2025

» As the direction of Thailand's creative industry -- better known as soft power -- remains uncertain, an industry source suggests the government listen to professionals from within the industry.

BUSINESS

Sands shift for Thai drama productions

Business, Kuakul Mornkum, Published on 25/11/2024

» TV dramas and series are key creative industry products the Thai government plans to support based on their potential to enhance the country's economic development.

BUSINESS

Iconsiam unveils countdown details

Business, Kuakul Mornkum, Published on 15/11/2024

» Iconsiam is set to host the "Amazing Thailand Countdown 2025", featuring famous singer Lalisa headlining its New Year celebration.

BUSINESS

GDH chief seeks state support for film industry

Business, Kuakul Mornkum, Published on 14/10/2024

» The future of Thai cinema holds promise, but the industry needs more support from the government to grow, according to GDH, a leading local film company.

BUSINESS

Content creator market set for growth

Business, Kuakul Mornkum, Published on 05/09/2024

» Tellscore Co Ltd, a Thai influencer marketing platform, values the local content creator market at 45 billion baht this year, up by 25-30% year-on-year, with surges in news, science, education and family content.

BUSINESS

Fewer Thais tuning into traditional TV

Business, Kuakul Mornkum, Published on 29/08/2024

» Thais are watching less traditional TV, preferring to consume video content via streaming platforms, while younger people are willing to pay subscription fees to access premium content, according to data analytics firm Nielsen Thailand.

BUSINESS

NBT singled out to promote Thai soft power exports

Business, Kuakul Mornkum, Published on 12/07/2024

» The government plans to push Thai soft power on the airwaves, aiming to export its culture by joining the ranks of global networks such as BBC and NHK.

BUSINESS

All the world's a stage

Business, Kuakul Mornkum, Published on 08/07/2024

» If Thailand wants its creative industry to grow domestically and internationally, all stakeholders must unite and reform the industry from the ground up, according to the soft power development subcommittee.

BUSINESS

LGBTQ-related content touted

Business, Kuakul Mornkum, Published on 20/06/2024

» Following the recent celebrations of the same-sex marriage bill, the Thai Content Promotion Association believes Thai LGBTQ-related content has potential for growth if supported by the government, says Worarit Ninklom, a member of the drama and TV subcommittee under the National Soft Power Strategy Committee.