Showing 1 - 7 of 7
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
CPN introduces 'The Central Phaholyothin' megaproject
Business, Kuakul Mornkum, Published on 09/10/2025
» SET-listed Central Pattana Plc (CPN), a leading Thai real estate developer, has announced the launch of "The Central Phaholyothin" -- a 21-billion-baht flagship megaproject.
Sniffing a herbal winner
Business, Kuakul Mornkum, Published on 15/09/2025
» With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma of Hongthai has become pervasive.
New shabu-shabu brand enters Thai market
Business, Kuakul Mornkum, Published on 27/08/2025
» The shabu-shabu restaurant market in Thailand is heating up as Suki Teenoi launches its new Teenoi Gold brand amid concerns that competition between large players will hit smaller eateries.
SOS tackles food waste crisis
Business, Kuakul Mornkum, Published on 18/08/2025
» Amid Thailand's growing food waste crisis, one initiative is making a difference by redirecting surplus food to vulnerable communities under strict food safety standards.
Influencers to get a taste of film settings
Business, Kuakul Mornkum, Published on 06/08/2025
» The Tourism Authority of Thailand (TAT), in collaboration with Universal Pictures Home Entertainment, has launched a global influencers campaign, bringing 30 influencers from around the world together to explore film locations for Jurassic World Rebirth in Phuket, Phangnga and Krabi from July 30 through Aug 3.
Teddy bear appeal
Business, Kuakul Mornkum, Published on 06/09/2024
» Apart from the functional aspect of products, consumers are largely influenced by emotional factors when making purchases, causing brands to strive to be relevant in consumers' minds.