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TAT seeks 6.7m Chinese arrivals in 2026
Business, Kuakul Mornkum, Published on 19/12/2025
» The Tourism Authority of Thailand (TAT) aims to restore the Chinese market to 6.7 million arrivals in 2026, rolling out more partnerships to offset a sharp plunge this year, including a letters of intent (LOIs) signed with a Chinese travel agent and the Haikou tourism authority.
NBT singled out to promote Thai soft power exports
Business, Kuakul Mornkum, Published on 12/07/2024
» The government plans to push Thai soft power on the airwaves, aiming to export its culture by joining the ranks of global networks such as BBC and NHK.