Showing 1 - 10 of 12
Agency sees promise in creative economy
Business, Kuakul Mornkum, Published on 15/01/2026
» The Creative Economy Agency (CEA), a public organisation, says the creative economy could be Thailand's new growth driver.
Call to support Thai characters
Business, Kuakul Mornkum, Published on 06/12/2025
» The Digital Content Association of Thailand (DCAT) believes the nation has the potential to become a regional hub for character trading, but the industry needs state support.
Skincare sales booming as Thais prioritise health
Business, Kuakul Mornkum, Published on 11/11/2025
» The outlook for Thai skincare products remains positive as consumers increasingly prioritise their skin health.
Trade show puts character market under the spotlight
Business, Kuakul Mornkum, Published on 06/11/2025
» The Digital Content Association of Thailand (DCAT) says Thai characters have strong growth potential and urges creators to quickly adapt to new trends in order to compete effectively with foreign-created characters.
Government urged to listen to creative sector
Business, Kuakul Mornkum, Published on 22/10/2025
» As the direction of Thailand's creative industry -- better known as soft power -- remains uncertain, an industry source suggests the government listen to professionals from within the industry.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Marketers focus on affiliate content
Business, Kuakul Mornkum, Published on 04/11/2024
» As more consumers turn to e-commerce platforms, affiliated content strategies are projected to grow because they offer marketers a cost-effective way to promote their products online.
Film, TV industries face shortage of creative talent
Business, Kuakul Mornkum, Published on 25/10/2024
» As the government is striving to promote the creative sector, the industry is facing a shortage of creative talent in the film and series sectors.
Teddy bear appeal
Business, Kuakul Mornkum, Published on 06/09/2024
» Apart from the functional aspect of products, consumers are largely influenced by emotional factors when making purchases, causing brands to strive to be relevant in consumers' minds.
Content creator market set for growth
Business, Kuakul Mornkum, Published on 05/09/2024
» Tellscore Co Ltd, a Thai influencer marketing platform, values the local content creator market at 45 billion baht this year, up by 25-30% year-on-year, with surges in news, science, education and family content.