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War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Sniffing a herbal winner
Business, Kuakul Mornkum, Published on 15/09/2025
» With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma of Hongthai has become pervasive.
Restaurants struggle to cope
Business, Kuakul Mornkum, Published on 17/09/2024
» Knowing one's strengths and distinctiveness, along with being able to utilise online marketing tools, are seen in Thailand as the keys to survival for restaurant business operators in a highly competitive market.