Showing 1 - 10 of 14
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Department of Special Investigation event addresses piracy fears
Business, Kuakul Mornkum, Published on 24/10/2025
» As the consumption of online content continues to rise and the internet becomes more prominent in everyday life, the Department of Special Investigation (DSI) urges parents to teach their children to respect creative work to prevent copyright infringements.
Government urged to listen to creative sector
Business, Kuakul Mornkum, Published on 22/10/2025
» As the direction of Thailand's creative industry -- better known as soft power -- remains uncertain, an industry source suggests the government listen to professionals from within the industry.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Samsung sees premium TV segment driving growth
Business, Kuakul Mornkum, Published on 21/05/2025
» South Korean electronics firm Samsung expects the Thai TV market to register modest growth this year.
Sands shift for Thai drama productions
Business, Kuakul Mornkum, Published on 25/11/2024
» TV dramas and series are key creative industry products the Thai government plans to support based on their potential to enhance the country's economic development.
Film, TV industries face shortage of creative talent
Business, Kuakul Mornkum, Published on 25/10/2024
» As the government is striving to promote the creative sector, the industry is facing a shortage of creative talent in the film and series sectors.
GDH chief seeks state support for film industry
Business, Kuakul Mornkum, Published on 14/10/2024
» The future of Thai cinema holds promise, but the industry needs more support from the government to grow, according to GDH, a leading local film company.
Production firms eye streaming platforms
Business, Kuakul Mornkum, Published on 06/09/2024
» Thai production companies view streaming platforms as a new slice of the pie as traditional TV ad spending declines.
Teddy bear appeal
Business, Kuakul Mornkum, Published on 06/09/2024
» Apart from the functional aspect of products, consumers are largely influenced by emotional factors when making purchases, causing brands to strive to be relevant in consumers' minds.