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Teddy bear appeal
Business, Kuakul Mornkum, Published on 06/09/2024
» Apart from the functional aspect of products, consumers are largely influenced by emotional factors when making purchases, causing brands to strive to be relevant in consumers' minds.
Air conditioner market set to grow 30%
Business, Kuakul Mornkum, Published on 19/06/2024
» High temperatures will be a key factor nudging people to buy new air conditioners or opting for maintenance on their existing appliances, with the Thai market expected to grow by 30% this year, according to TCL Electronics, a Chinese manufacturer of consumer electronics.