Showing 1 - 6 of 6
SEA Games poised to boost equipment sales, Thai brands
Business, Kuakul Mornkum, Published on 09/12/2025
» The Thailand Sporting Trade Association expects the 2025 Southeast Asian (SEA) Games to help boost sales of sports equipment and serve as a platform for Thai sports brands to increase visibility among regional audiences.
Fewer Thais tuning into traditional TV
Business, Kuakul Mornkum, Published on 29/08/2024
» Thais are watching less traditional TV, preferring to consume video content via streaming platforms, while younger people are willing to pay subscription fees to access premium content, according to data analytics firm Nielsen Thailand.
Race to the podium
Business, Kuakul Mornkum, Published on 26/08/2024
» Two weeks after the curtain closes on the Games of the XXXIII Olympiad, Thailand is reaffirming its long-standing commitment to bidding for the 2030 Youth Olympic Games, seeing it as a key opportunity to push its sports industry forward and generate income.
Games set to lift sales of sports equipment
Business, Kuakul Mornkum, Published on 06/08/2024
» The triumphs of Team Thailand at the 2024 Paris Olympic Games will prompt Thais to become more interested in sport, presenting an opportunity to maximise sales of sports equipment, according to the Thailand Sporting Trade Association.
TCL banks on premium market
Business, Kuakul Mornkum, Published on 23/05/2024
» TCL Electronics, a Chinese electrical appliance manufacturer, seeks to target the premium market as spending by middle to upper-income customers is unaffected by the economic slowdown, as it plans to build an air conditioner factory in Thailand.
Sports equipment sales expected to surge
Business, Kuakul Mornkum, Published on 21/05/2024
» The sports equipment market is poised for substantial growth over the coming years, attributed to the growing trend among consumers of prioritising health and wellness since the outbreak of Covid-19.