Showing 1 - 10 of 16
New system to slash trademark rejections
Business, Kuakul Mornkum, Published on 19/02/2026
» The Department of Intellectual Property (DIP) has launched a new checking system to help people register their trademarks, in a bid to reduce the number of application rejections and minimise wasted time and resources.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Tie-up to promote Thai culture in China
Business, Kuakul Mornkum, Published on 26/06/2025
» The Mall Group, a Thai retail developer, has partnered with SCPG Group, a commercial property developer and mall operator in China, to showcase and promote Thai culture in China.
Brand value
Business, Kuakul Mornkum, Published on 02/06/2025
» The private sector, particularly shopping malls, has taken significant steps to host various art events and establish open art spaces.
Samsung sees premium TV segment driving growth
Business, Kuakul Mornkum, Published on 21/05/2025
» South Korean electronics firm Samsung expects the Thai TV market to register modest growth this year.
Central affiliate to add up to 140 more restaurants
Business, Kuakul Mornkum, Published on 03/04/2025
» Competition in the restaurant industry will remain intense this year as an influx of new brands hit the market, says Central Restaurants Group (CRG).
Lunar New Year a bright spot for restaurant sector
Business, Kuakul Mornkum, Published on 14/01/2025
» Despite ongoing safety concerns in the tourism sector, including the recent kidnapping of Chinese actor Wang Xing, it is anticipated that the sector will be boosted by a surge of tourists during the upcoming Chinese New Year, says the Thai Restaurant Association.
Association expects ad outlay to edge lower this year
Business, Kuakul Mornkum, Published on 09/01/2025
» The Marketing Association of Thailand (MAT) forecasts marketing spending to decrease by 0.41% this year due to gloomy economic prospects.
Stronger branding urged for marketers
Business, Kuakul Mornkum, Published on 05/12/2024
» The Marketing Association of Thailand (MAT) suggests local marketers strengthen product branding and consider cooperation with brands in Southeast Asia that provide more expansion opportunities to new markets.