Showing 1 - 10 of 12
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
New marriage law boosts wedding sector
Business, Kuakul Mornkum, Published on 24/01/2025
» Legalised same-sex marriage in Thailand combined with a booming tourism sector could increase demand in the Thai wedding segment.
TAT, Thai Drinks join forces to promote domestic tourism
Business, Kuakul Mornkum, Published on 07/11/2024
» Thai Drinks Co Ltd, the manufacturer of Crystal Drinking Water, is teaming up with the Tourism Authority of Thailand (TAT) to invest 100 million baht in a marketing campaign to promote domestic tourism.
Marketers focus on affiliate content
Business, Kuakul Mornkum, Published on 04/11/2024
» As more consumers turn to e-commerce platforms, affiliated content strategies are projected to grow because they offer marketers a cost-effective way to promote their products online.
Call for investment in Thai transport
Business, Kuakul Mornkum, Published on 22/10/2024
» Thailand urgently needs to develop its transportation infrastructure, including rail and air, to support regional connectivity and promote tourism, according to The Mall Group Co, a leading Thai retail operator.
A love affair intensifies
Business, Kuakul Mornkum, Published on 21/10/2024
» Since launching in 2014, the popularity and number of Thai LGBTQ+ TV shows depicting positive and diverse stories of male-male romance, known as Boys' Love (BL) or Y series, has increased, gaining momentum during the pandemic.
McCormick upbeat on local herbs, spices
Business, Kuakul Mornkum, Published on 17/09/2024
» Even though Thailand has a sluggish economy, the Thai herbs and spices market has proved to be resilient, according to McCormick & Company, Incorporated, an American spice manufacturer and distributor.
All the world's a stage
Business, Kuakul Mornkum, Published on 08/07/2024
» If Thailand wants its creative industry to grow domestically and internationally, all stakeholders must unite and reform the industry from the ground up, according to the soft power development subcommittee.
LGBTQ-related content touted
Business, Kuakul Mornkum, Published on 20/06/2024
» Following the recent celebrations of the same-sex marriage bill, the Thai Content Promotion Association believes Thai LGBTQ-related content has potential for growth if supported by the government, says Worarit Ninklom, a member of the drama and TV subcommittee under the National Soft Power Strategy Committee.
Rainbows that don't wash away
Business, Kuakul Mornkum, Published on 27/05/2024
» In the streets of many cities around the world, rainbow flags billow throughout June as a celebration of Pride Month, which symbolises the struggle for civil rights and the ongoing pursuit of equal rights for LGBTQIA+ people.