Showing 1 - 10 of 10
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Mall opens doors at Kingsquare project
Business, Kuakul Mornkum, Published on 28/08/2025
» Recognising the growth potential of the Rama III area, Saha Group has launched Kingsquare Community Mall as part of its Kingsquare mixed-use project.
International schools retain momentum
Business, Kuakul Mornkum, Published on 25/08/2025
» Thailand's international school sector continues to grow, even as the nation's population is declining.
Eatery operators warned of harmful consequences of price war
Business, Kuakul Mornkum, Published on 14/08/2025
» The Restaurant Association says the ongoing price war in the industry is not a healthy approach for business.
Thai shoe maker Nanyang targets 3-5% growth this year
Business, Kuakul Mornkum, Published on 16/05/2025
» The school shoe sector is expected to record flat growth this year due to the country's sluggish economy, according to Thai shoe manufacturer Nanyang.
Central Pattana plans B600m summer campaign
Business, Kuakul Mornkum, Published on 01/03/2025
» Central Pattana Plc (CPN), the retail and property developer, is investing 600 million baht in a summer campaign, with 1,000 events planned across the country.
Games set to lift sales of sports equipment
Business, Kuakul Mornkum, Published on 06/08/2024
» The triumphs of Team Thailand at the 2024 Paris Olympic Games will prompt Thais to become more interested in sport, presenting an opportunity to maximise sales of sports equipment, according to the Thailand Sporting Trade Association.
LGBTQ-related content touted
Business, Kuakul Mornkum, Published on 20/06/2024
» Following the recent celebrations of the same-sex marriage bill, the Thai Content Promotion Association believes Thai LGBTQ-related content has potential for growth if supported by the government, says Worarit Ninklom, a member of the drama and TV subcommittee under the National Soft Power Strategy Committee.
TAT, Alipay+ team up to woo Chinese
Business, Kuakul Mornkum, Published on 17/05/2024
» The Tourism Authority of Thailand (TAT) has partnered with Alipay+, a cross-border mobile payment platform operated by Ant International, aiming to attract more tourists to Thailand during the low season.