Showing 1 - 8 of 8
Small firms under pressure as costs soar
Business, Kuakul Mornkum, Published on 16/03/2026
» Thai small and medium-sized enterprises (SMEs) face a wall of negative sentiment this year as geopolitical tensions, trade conflicts and tighter access to loans weigh on the sector, raising questions about how businesses can navigate these tumultuous times.
Electrical goods sales flat due to stagnant economy
Business, Kuakul Mornkum, Published on 11/02/2026
» The sluggish economy continues to cast a shadow over Thailand's electrical appliance industry this year, though warm weather and the World Cup may propel sales.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Samsung sees premium TV segment driving growth
Business, Kuakul Mornkum, Published on 21/05/2025
» South Korean electronics firm Samsung expects the Thai TV market to register modest growth this year.
Marketers focus on affiliate content
Business, Kuakul Mornkum, Published on 04/11/2024
» As more consumers turn to e-commerce platforms, affiliated content strategies are projected to grow because they offer marketers a cost-effective way to promote their products online.
Samsung unit upbeat on outlook
Business, Kuakul Mornkum, Published on 09/10/2024
» The initial phase of the government's digital handout scheme is expected to benefit Thailand's home appliance market, according to Samsung, South Korea's largest company by market cap.
Firms struggle to deal with flood damage
Business, Kuakul Mornkum, Published on 28/09/2024
» Businesses are monitoring the severe floods in the North and Northeast as several areas continue to experience heavy rains.
Thais take pride in local brands
Business, Kuakul Mornkum, Published on 07/09/2024
» The majority of Thais are willing to pay more to support local brands, as more than 90% feel proud seeing Thai brands in the international market, according to a survey by VML Thailand, a marketing and communications agency.