Showing 1 - 10 of 10
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
PepsiCo aligns with the times
Business, Kuakul Mornkum, Published on 27/10/2025
» Driving sustainable growth means more than increasing sales -- it's about improving lives throughout the product journey and offering customers better choices, guided by a clear vision.
Sniffing a herbal winner
Business, Kuakul Mornkum, Published on 15/09/2025
» With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma of Hongthai has become pervasive.
SOS tackles food waste crisis
Business, Kuakul Mornkum, Published on 18/08/2025
» Amid Thailand's growing food waste crisis, one initiative is making a difference by redirecting surplus food to vulnerable communities under strict food safety standards.
Beauty with a Thai touch
Business, Kuakul Mornkum, Published on 13/01/2025
» In Thailand's competitive beauty market, consumers have easy access to skincare products and cosmetics from Japan, South Korea and Western countries at local beauty retail shops.
Association expects ad outlay to edge lower this year
Business, Kuakul Mornkum, Published on 09/01/2025
» The Marketing Association of Thailand (MAT) forecasts marketing spending to decrease by 0.41% this year due to gloomy economic prospects.
Senior executives to be in high demand next year
Business, Kuakul Mornkum, Published on 29/11/2024
» The Thai job market is expected to be stable next year, with senior-level candidates still in high demand, according to Robert Walters Thailand, a recruitment consultancy.
Marketers focus on affiliate content
Business, Kuakul Mornkum, Published on 04/11/2024
» As more consumers turn to e-commerce platforms, affiliated content strategies are projected to grow because they offer marketers a cost-effective way to promote their products online.
Publishers targeting niche markets
Business, Kuakul Mornkum, Published on 05/08/2024
» The Thai publishing market is expected to decline this year as economic woes hit people's pockets, but booksellers see a promising opportunity by targeting niche markets, according to the Publishers and Booksellers Association of Thailand (Pubat).
L'Oréal outlines people-driven workplace transformation
Business, Kuakul Mornkum, Published on 03/07/2024
» Leading cosmetics company L'Oréal is promoting its commitment to social and environmental sustainability.