Showing 1 - 10 of 11
PepsiCo aligns with the times
Business, Kuakul Mornkum, Published on 27/10/2025
» Driving sustainable growth means more than increasing sales -- it's about improving lives throughout the product journey and offering customers better choices, guided by a clear vision.
Department of Special Investigation event addresses piracy fears
Business, Kuakul Mornkum, Published on 24/10/2025
» As the consumption of online content continues to rise and the internet becomes more prominent in everyday life, the Department of Special Investigation (DSI) urges parents to teach their children to respect creative work to prevent copyright infringements.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Shifting sands hit ice cream sales
Business, Kuakul Mornkum, Published on 29/04/2025
» The changing profile of foreign tourists visiting Andaman coast provinces such as Krabi and Phuket is expected to challenge ice cream sales in the area, say local ice cream dealers.
Creating a stir in instant coffee
Business, Kuakul Mornkum, Published on 19/04/2025
» The ongoing legal battle between Nestlé, the Swiss multinational food and drink processing conglomerate, and the Mahagitsiri family -- widely dubbed the "Nescafé godfather" by Thai media -- is causing a stir in Thailand's instant coffee market.
Call to zero in on high-quality tourists
Business, Kuakul Mornkum, Published on 17/04/2025
» Thailand should shift its focus to attracting high-quality travellers, meaning those with high spending power and concern for the environment, according to wellness resorts operator Chiva-Som.
Divana banking on predicted tourism rise
Business, Kuakul Mornkum, Published on 28/01/2025
» The wellness industry is expected to flourish this year, driven by a projected surge in foreign tourist arrivals, according to Divana Wellness Co Ltd, a leading Thai luxury spa operator and retailer of aromatherapy products.
Lunar New Year a bright spot for restaurant sector
Business, Kuakul Mornkum, Published on 14/01/2025
» Despite ongoing safety concerns in the tourism sector, including the recent kidnapping of Chinese actor Wang Xing, it is anticipated that the sector will be boosted by a surge of tourists during the upcoming Chinese New Year, says the Thai Restaurant Association.
Teddy bear appeal
Business, Kuakul Mornkum, Published on 06/09/2024
» Apart from the functional aspect of products, consumers are largely influenced by emotional factors when making purchases, causing brands to strive to be relevant in consumers' minds.
TCP Group upbeat on sustainability, second-half prospects
Business, Kuakul Mornkum, Published on 24/08/2024
» The economy looks promising in the second half of 2024 for TCP Group, the manufacturer and distributor of Krating Daeng (Red Bull), if the government can restore investor and consumer confidence.